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Product + Content Marketing Manager

BigSpring is an AI platform that EVERBOARDS people at pace with innovation to accelerate revenue. Google, Cisco, Nutanix, Pfizer, HSBC, and Tata use BigSpring to keep their teams and partner ecosystem up to speed. John Chambers, Adam Grant, Stewart Butterfield, Frits van Paasschen, Claire Hughes Johnson, Greg Badros, Hugo Bague, and Shailesh Rao are investors/advisors.

BigSpring’s everboarding AI engine deploys targeted campaigns with continuous practice and scoring. Users build portable portfolios to showcase work readiness (not test scores). Google Cloud has increased partner productivity by 2x, Cisco has seen a 50% uplift in upsell, and Pfizer has achieved faster time to compliance with our platform.

BigSpring has been selected by the World Economic Forum as a Technology Pioneer 2020 (past recipients included Google, Twitter, Airbnb, Palantir). Our mission is “A direct path for everyone to be work ready”..

‍About the Role

The product/content marketing manager will join BigSprings fast growing team as a leader of their function. This role reports to the Head of Marketing. You are an expert in the art and science of marketing with strong cross functional skills. We are looking for someone who thrives in a collaborative high growth company, turns ambiguity into action and results, and who believes in the BigSpring’s mission. If this sounds like you, we’d love to hear from you.

‍What you’ll do

  • Work with the marketing, sales, customer success and product teams to build our product marketing foundations.
  • Create a content library to quickly enable our team. 
  • Understand the market landscape, our competitors, audiences, products and our desired business results.
  • Understand the lifecycle of customers from first touch to onboarding to retention and upsell.
  • Collaborate with internal teams including sales, product and eng.
  • Execute on market research, focus groups and interviews.
  • Build personas, messaging, positioning and value props.
  • Ensure legal and policy compliance for our messaging.
  • Write creative briefs.
  • Collaborate with internal and external partners for copywriting and photography.
  • Lead creation and distribution of marketing collateral for public relations, thought leadership, paid media, CRM, website, pitch decks,1 pagers, case studies and more
  • Align with cross functional teams to optimize our multichannel strategies.
  • Optimize creative for improved conversions, conversion rate, retention and ROI.
  • Determine resource requirements and manage budgets.
  • Build with scale and automation in mind.
  • Track and report on business results.

‍What we’re looking for

  • At least 5 years of experience managing and leading product or content marketing.
  • Experience in market research, focus groups and interviews.
  • Experience in creating personas.
  • Experience deriving positioning, messaging and value props.
  • Experience with creative briefs as well as managing projects for photography and design.
  • Experience in creative asset production.
  • Experience testing creative and user experience to optimize ROI.
  • Strong verbal and written communication.
  • Strategic mindset.
  • Comfort with cross functional programs.
  • Strong stakeholder management.

‍Nice to have

  • Agency experience.
  • Experience managing external partners.
  • Experience working with events, webinars, and comarketing.

‍Why BigSpring

  • You'll be part of an innovation-driven, high-growth company on a mission to improve people's lives
  • Competitive compensation package with equity
  • Flexible location and work-from-home
  • Medical, vision, and dental coverage
  • Flexible vacation and PTO
  • Female Founder/CEO
  • Supportive, highly collaborative team environment

BigSpring is an Equal Opportunity Employer. BigSpring does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. You must have authorization to work in the location the position is posted.

Join BigSpring and be part of a team that is transforming how individuals and organizations learn and adapt in the age of innovation. If you're passionate about shaping the future of learning and driving growth, we want to hear from you!

To apply, email us at: recruitment@bigspring.ai